Mociology is defined as the study of human behaviour in a mobile world and the study of mobile device/phone lifestyles.

This is the direct by-product of how mobile phones and mobility in modern life and modern lifestyles are affecting and changing human inter-action, behaviour and consumption in the 21st century. Mociology and it’s financial and economic sub-set, “Mocio-Economics”, is the fast-emerging discipline and accumulating body of research, knowledge and science, that studies the impact and effect that mobile phones, mobile technology and mobile lifestyles are having upon every layer of modern urban societies, cities and human endeavour.